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British Fashion Council Materials
SIRENA - #savingtheoceanonebagatatime
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Research estimates that 8 million metric tons of plastic end up in the oceans every year. The prediction is that by mid-century, the oceans will contain more plastic waste than fish. We wanted to create a luxury product that created a greater awareness about sustainability whilst generating desire. From this SIRENA (=Italian for mermaid) was born.
SIRENA bags are crafted by artisans in Italy using a buttery soft solvent free PU leather created using recycled post-consumer PET plastic. We have collaborated with high-end London based jewellery designer
Loveness Lee
to design the unique organic gold-tone rings which have been inspired by the shape of coral.
The brand has launched on Kickstarter (
www.sirena-kickstarter.com
) early May 2020, allowing customers to discover this new brand and pledge for one of the 4 key styles at a special pre-sale price. Two of these styles can be personalised by changing the internal bucket pouch. This provides a further playful element to the brand.
SIRENA is also a proud sponsor of the Big Blue Ocean Clean-up and proceeds of every sale go towards helping clean up our coastlines and oceans.
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