As sustainability and circularity become increasingly important in the fashion industry, brands and retailers face the challenge of effectively communicating their initiatives to customers. The Circular Fashion Innovation Network (CFIN) and Clarasys, in collaboration with APE and Positive Fashion, have produced a comprehensive guide to address this need.
"Shaping the Future of Circular Fashion Communication: Overcoming Barriers, Driving Engagement, and Ensuring Compliance" offers valuable insights and actionable strategies for:
- Understanding and complying with evolving regulations, such as the EU Green Claims Directive.
- Building customer trust and overcoming scepticism around circular fashion.
- Creating internal alignment and breaking down communication barriers within brands and retailers.
- Developing compelling narratives that resonate with customers and encourage participation in circular initiatives.
Download the guide and discover how to:
- Develop a clear and effective communication strategy for your circular initiatives.
- Increase customer engagement and participation in circular business models.
- Ensure compliance and mitigate potential risks.
The guide was developed in partnership with Clarasys, The Experience Consultancy, co-authors of the Circular Experience Design Toolkit with Exeter University's Centre for Circular Economy. Clarasys is a purpose-driven agency working with global fashion brands on navigating ESG regulation and scaling circular initiatives.