Founder & CEO, By Rotation
Eshita is the Founder and CEO of the award-winning app By Rotation, the world's first social fashion rental platform. Inspired by a love for fashion that doesn’t weigh on her conscience and with an approach grounded in practicality over indulgence, Eshita founded By Rotation as a side hustle in April 2019. An investment professional with over 6 years of experience, she combines her commercial experience with her passions for fashion and graphic design. A “third culture kid” (India, Singapore, US and UK) and Forbes 30 Under 30 Europe Technology alumni, Eshita is especially focused on creating a conscious and inclusive community that democratises fashion.