Bay has over 20 years’ experience as a stylist, editor, author and creative director. As the pioneer of "thrifting", Bay was the first to include vintage pieces in luxury shoots, bringing pre loved into the mainstream. Today, her second-hand credentials are more relevant than ever to the future of fashion, as a cornerstone of sustainability.
Bay’s most recent successes include the launch of ‘Second-hand September’ and her campaign with Oxfam and Selfridges fronted by Michaela Coel. She also launched her debut podcast ‘This Old Thing?’ in 2020, interviewing the likes of Chloe Sevigny, Rachel Weisz, and Christina Ricci exposing their most poignant memories and outfits. Series 3 is currently in production with an incredible new line up.