Executive Vice President, Brand & Customer Engagement, Gucci
Robert Triefus was appointed Executive Vice President, Brand & Customer Engagement in February 2018. Prior to that, Robert had held the role of EVP, Chief Marketing Officer since 2012, after originally joining Gucci in 2008 as Worldwide Marketing and Communications Director.
British by nationality, he established his own marketing and communications agency, Timm Triefus Maddick in 1986 after working as Marketing Manager of The Observer and Today newspapers. In 1991 Robert was appointed as General Manager of Worldwide Communications at The Body Shop, before moving to New York in 1992 as US Vice President of Communications. In 1994 he became Associate Director of Ketchum Communications Headquarters New York office.
Before joining Gucci, Robert was Executive Vice President of Worldwide Communications at Giorgio Armani S.p.A. and Senior Vice President of Worldwide Communications for Calvin Klein, Inc.