Programme Leader of MSc Luxury Brand, Cambridge Institute of Sustainability Leadership
Dina is the Prince of Wales fellow in luxury and social inclusion at Cambridge institute for sustainability leadership. She is an experienced academic in the areas of luxury branding and marketing with more than 12 years of teaching and research experience in both the UK and Egypt. She has a PhD in luxury brand marketing with a focus on consumer responses to identity threats and social exclusion. Dina`s research focuses on the social psychological motivations that drive luxury consumption, using quantitative experimental research design. In particular, she is interested in areas of identity threats, luxury brand status, luxury values perceptions, cross-cultural examination of luxury consumption and sustainability in the luxury sector.