Joon Silverstein

Coach SVP Global Marketing, Creative and Sustainability and Head of Coachtopia

Joon Silverstein is the Senior Vice President Global Marketing, Creative and Sustainability at Coach where she manages the brand’s marketing strategy, digital innovation and omnichannel customer engagement. Joon also leads Sustainability for Coach, driving the brand’s commitment to pioneering circularity in fashion. She has been the Head of Coachtopia since its inception, launching this new sub-brand focused on circular craft and collaborative creativity in April 2023. 

Prior to joining Tapestry, Inc., Joon led transformative change at Louis Vuitton and Victoria’s Secret, implementing bold visions for the customer experience and incubating new businesses. She began her career as a cultural anthropologist, receiving a B.A. in Anthropology from Columbia University before conducting fieldwork as a Fulbright fellow. She earned an MBA from Harvard Business School and built her retail and consumer expertise at The Boston Consulting Group

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