Shubham Kulshrestha is a seasoned professional in traceability and has a strong passion for Data, sustainability and delivering solutions to companies that help them transform their supply chain operations. As responsible for the growth of the UK and Northern Europe market for TrusTrace, he brings a wealth of expertise in enterprise-scale traceability programs. Shubham has been instrumental in leading traceability initiatives for numerous brands across Italy, Japan, the UK, and the USA, guiding organizations on effective value chain data gathering for compliance and long-term strategic insights.