JD Shadel is an award-winning editorial director, journalist, and freelance strategist in London with more than a decade of experience in creative leadership across the lifestyle, fashion, and tech for good sectors. Their strategy work often centres on solutions-based storytelling, with an emphasis on sustainability and human rights in the context of fashion's supply chains. They were previously Head of Content at the Webby Award-winning brand rating platform Good On You, where they currently serve as Editor-at-Large—leading original projects such as the annual COP fashion climate action report and the Beauty Sustainability Scorecard. In their four years with Good On You, they've produced headline-grabbing reporting and have spoken widely about consumer engagement on panels and in the media. Elsewhere, their byline has appeared in The Washington Post, Condé Nast Traveler, Them, Vice, BBC News, Bloomberg CityLab, and others. When not writing for the press or shaping Good On You's editorial strategy, Shadel operates the lifestyle newsletter and editorial consultancy ESC KEY .CO, pronounced Escape Key Dot Co for those not yet in the know. An avid fan of archival Issey Miyake and '90s Prada, you're likely to run into Shadel in London's most fruitful charity shops.