Hasna Kourda is the CEO and co-founder of Save Your Wardrobe, an industry-leading aftersales platform that enables brands and consumers to extend the life cycle of garments through integrated repair and care services. With a background in Economics and Corporate Strategy, she is committed to advancing circularity in fashion by embedding aftercare as a core component of the aftersales experience. Save Your Wardrobe is a global, end-to-end aftersales platform that elevates customer experiences, streamlines operations, and advances circularity objectives. Kourda’s pioneering platform is modular and flexible in design, optimising and improving existing brand operations.

Kourda’s trailblazing work in the fashion circular economy was recognised at the highest level when she received the LVMH Innovation Award from Bernard Arnault, CEO of LVMH, a testament to her leadership in transforming aftercare into a key driver of sustainability. Under her leadership, Save Your Wardrobe has partnered with LVMH, Zalando, Hugo Boss, SMCP Group, and Bicester Village, providing brands with a scalable digital infrastructure to meet their circularity targets while offering valuable insights into consumer behavior and garment longevity. Her vision continues to redefine the role of aftercare in the fashion industry, making repair, care, and longevity the standard for responsible consumption