Rachel Arthur is a sustainability strategist and writer driving systems change within the fashion industry. She has dedicated her career to transformation; tracking and interpreting signals of change, and working with businesses on implementation. As UNEP’s advocacy lead for sustainable fashion, she focuses on narrative shift as a lever for reducing overconsumption; exploring greenwashing, redirecting aspiration and the power of citizen action. She has also worked with Textile Exchange, the British Fashion Council and Google, and by background is an award-winning business journalist. In 2023, Rachel was named a sustainability thought leader in the Vogue Business 100 Innovator list.