Natasha Franck is Founder and Chief Executive Officer of EON. EON is connecting the world's products. Retail's leading Product Cloud platform, EON creates and manages the Digital ID for physical products – bridging the gap between the digital and physical world. EON powers digitization for some of industry’s largest and most influential brands: YOOX-NET-A-PORTER, Gabriela Hearst, Target, PANGAIA, and more. A leader in advancing sustainable commerce, Natasha pioneered industry’s Circular Product Data Protocol and stewarded a commitment from leading luxury brands – Burberry, Stella McCartney, Chloé, Giorgio Armani, Brunello Cucinelli and more – to introduce Digital ID to all their products by 2025, as part of His Royal Highness’ The Prince of Wales’ Sustainable Markets Initiative. Before founding EON, Natasha worked in smart cities and sustainable urbanism at Delos and Jonathan Rose Companies. Natasha holds a Bachelor’s Degree from Georgetown University.